Sir Ken Robinson endorses ‘What Next?’
What Next? is a movement bringing together arts and cultural organisations from across the UK, to articulate and strengthen the role of culture in our society. We want to engage the public in new and different conversations about how and why the arts are important, and become a catalyst for fresh thinking and new policy ideas.
To date we have done this through beginning positive, informed and inclusive conversations with each other and community leaders, politicians, funders, academics and business people. These conversations are now beginning to happen in London, Manchester, Liverpool, Coventry, Cambridge, Cardiff, the North East and the South West. We hope that many more will start to convene.
Our main purpose is to find new ways of engaging with ‘the public’ – our audience and visitors, and our potential audience and visitors: the ever-expanding millions who value and take part in the work made with, for and by them.
Our main task is to encourage these people, as individuals and as communities, to make connections between the many different ways art and culture affect and enhance their lives. We want to urge them to register their endorsement of, and pleasure in their art and culture. We want them to become active participants in this debate and in the work that we do.
What Next? is an experiment. We want to try different ways of approaching engagement and advocacy. This requires feeling our way and being responsive to the changing climate and the ideas of our growing membership.