RACHEL BUSBY – Postcards From Pareidolia – LUBOMIROV-EASTON



Postcards From Pareidolia
1 – 22 June, 2013
Private View: Friday 31 May, 6-9.30pm
Pareidolia (pron.: parr-i-DOH-lee-a) is a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant. Common examples include seeing images of animals or faces in clouds, the man in the moon or the Moon rabbit, and hearing hidden messages on records when played in reverse.
Postcards from Pareidolia is an installation of raw sensorial paintings presenting a ‘storyboard’ of the artist’s rural living. Selective memories, true stories and ancient histories bind together the passage of time.
Each piece worked to an exacting sense, whether it be touch, smell or sound. Seeing nothing, but sensing everything. Within the setting of an unforgiving yet beautiful landscape, the work looks towards its inhabitants and ponders over their curious ‘frontier mentality‘. Big spaces breeding secrets, cultivating strange habits and lawlessness – the art of getting away with the ‘stuff’ that you can’t do elsewhere.

ABOUT RACHEL BUSBYRachel Busby has returned to exhibiting after a lengthy period working ‘virtually’ in the art world.
Founding and co-directing re-title.com has been, and still is, a huge and exciting challenge. Unbeknown
to her at its inception, this is possibly the most insightful experience into the workings of the art world
that she could ever have. That and her experience as a young college graduate working as an
assistant for a ‘shady’ but extremely well connected London gallerist. But, with no regrets, she was
introduced to major European artists, art fairs, important gallerists and dealers (not shady) and quickly
realized that her art education hadn’t even started.
Born in Cardiff, 1971, Rachel grew up in rural, coastal Pembrokeshire in West Wales.
Not out of choice, the outdoors was the playground, the living room and the nightlife. Only in later life,
has she realized how effecting that was. Being a typical teenager, she had a desperate urgency to
leave the ‘boring’ countryside for grasses greener and went through the usual educational channels
to escape.
Studying a Textile Art degree at Winchester School at Art was a massive disappointment and she
considered leaving but a residency at the Akademie Der Bildenden Kunst in Vienna was life changing
and miraculously she walked away from Winchester with a first class honors.
For many years, based in East London, she produced heavily textural, wall pieces using wax and resin.
Showing regularly in London she was found by a Belgian arts dealer through the Whitechapel Open
and was subsequently kept busy with commission work for European collectors.
Not satisfied, it was then that she conceived the networking website re-title.com.
Moving back to rural Wales, she started a family, and has now returned her full attention back to
painting. This will be her first exhibition of her new work.


SUBLET London Art Fair 2013
Goldsmiths Conference for Emerging Art Organisers 2012
LUBOMIROV-EASTON is an artist-led project space and resource for realising ambitious solo or two
person projects by emerging artists and curators. The artist-directors have responded to a need for
artists to be able to create larger projects as something separate from the group show opportunities
more commonly available. They approach artists up to a year in advance and work with them closely
in the development and realisation of new work.
Launched in June 2012, LUBOMIROV-EASTON is one of many ALISN projects. ALISN (The Artist-Led
Initiatives Support Network) was founded in May 2007 with the aim of supporting emerging artists and
fostering community and collaboration between artist-led and other emerging art galleries and projects.

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